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SOPHIA NDIBALEMA

Assistant Lecturer, School of Journalism and Mass Communication
Education:

BA in Public relations and advertising at University of Dar es Salaam (UDSM) –School of Journalism and Mass Communication, Tanzania Master’s in Business Administration at UDSM, Businesses School, Tanzania PhD (candidate) in corporate social responsibilit

Teaching:

I teach in the spectrum of Public relations, Communications and advertising subjects

Research:

My research interests are in areas within corporate social responsibilities, corporate communications, community relations and power dynamics.

Projects:

Consultancy

I have engaged in consultancy work for Government, NGOs and private institutions in developing Public relations and communications strategies, developing training publications, and conducting program marketing and evaluation research.

Workshops: I have run workshops for Government, NGOs and private organisations on internal and external communication strategy development, Communicating communication strategy to stakeholders, creating organisation visibility as well as political visibility and media engagement during elections.

Publications:

Publications: Jjuuk., M., Muniko, R., & Ndibalema, S. (2018). Perceptions of and motivations for accessing Online Swahili newspapers among students at the University of Dar es Salaam. In A. Salawu (Ed.), African Language Digital Media and Communication (1st ed.). London: Routledge.

Ndibalema, S. K., & Tumsifu, E. (2013). The Perceptions of Corporate Social Responsibility in Tanzania. African Journal of Finance and Management, 1-18.