UNIVERSITY OF DAR ES SALAAM
COMMUNICATION AND MARKETING UNIT (CMU)

Introduction

The University of Dar es Salaam (UDSM) has been the leading University in Tanzania and has ranked among the top 30 Universities in Africa. In order to keep, enhance, protect and strengthen its reputation as one of the highly respected Universities in Africa, the need to present a consistent and coherent identity of the University to the public is paramount.

University features that distinguish the University of Dar es Salaam from other universities must be clearly and effectively communicated to the public.

This brand identity manual is set out to guide on the best way to promote and protect the university name and its visual symbols.

The University of Dar es Salaam is the owner of all rights, license, title and interest in its intellectual properties, including trademarks, trade names, images, logos, seals, symbols, icons and any other
thing related and associated with the University and its brand.

  • Introduction
  • Why a Brand is Important?
  • Why a Brand Identity Manual?
  • Brand Identity Statement
  • Basic Elements of the University of Dar es Salaam Brand Identity Manual
  • The University of Dar es Salaam Logo
  • The Use of the University of Dar es Salaam Logo
  • The University of Dar es salaam’s Colour Palette
  • Unacceptable Uses of the Logo
  • The University of Dar es Salaam Logo with School, College, Institute or Unit Name
  • Full colour and One colour
  • Icons
  • E-Poster Design Sample