UNIVERSITY OF DAR ES SALAAM
COMMUNICATION AND MARKETING UNIT (CMU)

The University of Dar es salaam Colour Palette

Primary Colours

The primary colours for the University of Dar es Salaam brand identity are Dutch blue and white. Dutch blue (Colour Code: #0864AF) is a dominant colour of the University of Dar es Salaam which reflects the limitlessness of seeking knowledge, and White (Colour Code: #FFFFFF) denotes the pure and freely generated, clear and transparent knowledge that is provided by the University of Dar es Salaam.

 

Secondary Colours

The secondary colours for the University of Dar es Salaam have been selected to complement the primary colour palette. The colours shown in this secondary palette have been lifted from the Logo and are recommended for general use. The colours are:

Forest Green (#38574D),

Golden yellow (#F6B418),

Red (#DE0500) and

Black (#000000).

NB: Color codes for Web design and Pantone colors (codes) for Printng are provided to the left.

  • Introduction
  • Why a Brand is Important?
  • Why a Brand Identity Manual?
  • Brand Identity Statement
  • Basic Elements of the University of Dar es Salaam Brand Identity Manual
  • The University of Dar es Salaam Logo
  • The Use of the University of Dar es Salaam Logo
  • The University of Dar es salaam’s Colour Palette
  • Unacceptable Uses of the Logo
  • The University of Dar es Salaam Logo with School, College, Institute or Unit Name
  • Full colour and One colour
  • Icons
  • E-Poster Design Sample