The programme is intended to cater for the needs of those individuals either without the qualifications to join a degree programme or with interest in pursuing areas of mass communication but have not taken a relevant degree programme.
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The general objectives of the course: |
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(a) To provide specialised training in specific fields of Mass Communication. (b) To enhance competence and skills in specialised areas of Mass Communication, Journalism, Public Relations and Advertising. (c) To facilitate possible upgrading for B.A. Mass Communication, B.A. Journalism and B.A. Public Relations and Advertising degree holders who do not have the requisite GPA to be admitted into the M.A. programme. |
Entry Qualifications
(a) To pursue a postgraduate diploma in Mass Communication, a candidate must have a good first degree or Masters from a recognised University; OR
(b) Possess an Advanced Diploma in any discipline.
Duration
The Postgraduate Diploma in Mass Communication is offered as a full-time and an evening programme. The fulltime programme lasts for one academic year whereas the evening/part-time programme lasts for 18-24 months. The evening programme is suited for candidates who cannot manage to undertake full-time studies.
Examination regulations
In addition to general University examination regulations, the following examination regulations shall apply:
a) Each course shall be subjected to a final examination at the end of the semester/course.
b) The final examination shall contribute 50% to the final grade of a course and the continuous assessment shall contribute 50%.
c) A full-time or evening candidate whose overall GPA at the end of semester two is below 2.7 shall be discontinued from the programme.
d) A full-time or evening candidate whose overall GPA at the end of a second semester is 2.7 or above but has failed in one or more courses shall be required to sit for a supplementary examination in the courses.
e) A candidate who fails in any subject in a supplementary examination shall be allowed to repeat the failed subject during the semester in which the subject is offered; no candidate shall be allowed to repeat a failed subject twice.
f) The minimum attainable grade in a supplementary examination shall be “B”.
g) A candidate who fails any subject in a supplementary examination shall be allowed to continue to the next semester but shall be required to repeat the failed subject during the semester in which the subject is offered. No candidate shall be allowed to repeat a failed subject twice.
h) Candidates will be required to write a research project paper. Each student shall be allocated a supervisor, with whom the student should have regular contact during the period of research. The proposals for the project shall be submitted by the middle of the second semester.
The project shall carry a total of 12 credits.
Semester 1
Candidates will be required to take at least 72 credits from the following courses:
Core Courses
|
Code |
Course Title |
Credits |
|
CO 500 |
Introduction to Mass Communication Theory |
12 |
|
CO 502 |
Writing for the Media |
12 |
|
CO 503a |
Radio Broadcasting |
6 |
|
CO 503b |
Television Broadcasting |
6 |
|
CO 505 |
Photojournalism |
12 |
|
CO 506 |
Media Law |
12 |
|
CO 510 |
Public Relations and Advertising |
12 |
Optional Courses
|
Code |
Course Title |
Credits |
|
CO 501 |
Journalism Issues and History |
12 |
|
CO 504 |
Editing, Layout and Graphics |
12 |
Semester 2
Candidates will be required to take at least 72 credits from the following courses:
Core courses
|
Code |
Course Title |
Credits |
|
CO 507 |
Journalism Ethics |
12 |
|
CO 508 |
Mass Communication Research |
12 |
|
CO 511 |
Media Management |
12 |
|
CO 513 |
Advanced Print Journalism |
12 |
|
CO 514 |
Advanced Broadcast Journalism |
12 |
|
CO 515 |
Advanced Public Relations and Advertising |
12 |
|
CO 599 |
Research Report |
12 |
Optional Courses
|
Code |
Course Title |
Credits |
|
CO 509 |
Public Information Programme |
12 |
|
CO 512 |
Specialised Writing |
12 |
COURSES FOR THE EVENING PROGRAMME
The courses for the evening programme shall be conducted as follows:
Year 1
Semester 1
Candidates are required to take all 72 credits of the following courses:
Core Courses
|
Code |
Course Title |
Credits |
|
CO 500 |
Introduction to Mass Communication Theory |
12 |
|
CO 502 |
Writing for the Media |
12 |
|
CO 503a |
Radio and Television |
12 |
|
CO 503b |
Television Broadcasting |
12 |
|
CO 501 |
Journalism Issues and History |
12 |
|
CO 504 |
Editing, Layout and Graphics |
12 |
Semester 2
Candidates are required to take at all 72 credits
|
Code |
Course Title |
Credits |
|
CO 505 |
Photojournalism |
12 |
|
CO 506 |
Media Law |
12 |
|
CO 510 |
Public Relations and Advertising |
12 |
|
CO 507 |
Journalism Ethics |
12 |
|
CO 509 |
Public Information Programme |
12 |
|
CO 511 |
Media Management |
12 |
|
CO 512 |
Specialised Writing |
12 |
Year 2
Semester 1
|
Code |
Course Title |
Credits |
|
CO 508 |
Mass Communication Research |
12 |
|
CO 513 |
Advanced Print Journalism |
12 |
|
CO 514a |
Advanced Radio Broadcast |
12 |
|
CO 514b |
Advanced Television Broadcasting |
12 |
|
CO 515 |
Advanced Public Relations and Advertising |
12 |
|
CO 599 |
Research Report |
12 |